The Advertisements:
As you begin this important
part of the branding process, think about the strengths of your client
and their participation to the community in which they thrive.
Advertisements for your client should represent the client by use of continuity throughout the three various print sizes.
You should be prepared to discuss this AD campaign and it's intent.
You should also be prepared to discuss what magazine these ADs might appear.
One AD should be 8.5" x 11" Vertical
This full page AD must have:
-Client Logo/Mark
-Image/Visual (Photo, Illustration, etc.)
-Contact information (address, web address, phone number, etc)
-Text or copy (minimum of 1 paragraph)
-Headline (tag line/motto)
Second AD should be 3.5" x 11" (Vertical or Horizontal)
This AD must have:
-Client Logo/Mark
-Image/Visual (Photo, Illustration, etc.)
-Contact information (address, web address, phone number, etc)
-Headline (tag line/motto)
-Optional Text area
Third AD should be 5.5" x 5.5"
This AD must have:
-Client Logo/Mark
-Image/Visual (Photo, Illustration, etc.)
-Contact information (address, web address, phone number, etc)
-Headline (tag line/motto)
Intermediate Graphic Design. Prerequisites: GrD3000 with grade of C or higher. Must have taken GrD3150 (Intro Typography) or be taking it concurrently with GrD3200 this semester. Continued development of conceptual and traditional/ digital media skills including art direction, image-making, and specialized problem areas. The majority of this course is focused on re-branding and establishing an identity for a selected client. Lab Fee: $20.00. This blog is not endorsed or affiliated with GSU.
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