What is the purpose of a Direct Mailer especially in this day of email blast and other digital possibilities? You must be able to create/design a printed mailer of some kind that will not only advertise the client in some way (could be coupons for their services/invitation to their opening/a special night for music/introducing your client/an auction, etc.) and the mailer should be clever and unique to that client.
Create an event that will draw the public to your client on a very specific night or day.
The mailer needs to be able to be mailed of course. You can create a paper mailer that goes into an envelope to be mailed or it is a "self-mailer" that uses the front for the address and postage.
It's up to you how you create and design this printed client piece for your campaign.
Perhaps your mailer also has a 'tear off' perforated piece that goes back to the client for purposes of
joining or acknowledging the client's response. It's up to you.
Get started now designing with you concepts.
Again, you are branding your client continuously so your logo is key in this design as well.
It must out front and center someplace.
If your client is a music store, maybe the mailer is in the shape of an album. Maybe it looks like a comic book or pamphlet or is inside a clear envelope or it simply opens with one fold like a greeting card to announce something.
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